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Ireland


The Bisto story began in 1908, when friends and housewives Mrs Roberts and Mrs Patterson, frustrated in their efforts to produce a smooth, tasty gravy, asked their husbands to come up with a way of making the whole process easier.

Employees of the Cerebos salt company, Mr Roberts and Mr Patterson got to work on the formulation that was to become Bisto original gravy powder.

Named for its unique ability to ‘Brown, Season and Thicken, in One’, Bisto soon became a firm favourite for its ease and convenience in the kitchen. With guaranteed results every time, the perfect gravy was now within everyone’s capabilities, no matter what their skills as cooks.

In 1919, The Bisto Kids made their first appearance in advertising and on Bisto packaging.  Created by cartoonist Wilf Owen, their ragamuffin mischievousness won them a lasting place in everyone’s hearts.  Although the Bisto Kids have not been included in Bisto advertising for many years, to this day their legacy lives on in the infectious ‘Aah Bisto’ catchphrase.
264 Million servings of Bisto Gravy are dished up in Ireland each year in fact every 10 seconds a bisto product is bought in an Irish shop.  It is the Number 1 gravy in Ireland with a 90% share of the powder market and a 55% share of the Instant Market.  Bisto brings families together round the table, and stirs powerful feelings of warmth and togetherness in millions of homes every week.

The range includes:

Bisto Gravy Granules: available in Favourite, Chicken, Onion, Turkey, Vegetable, and Reduced Salt varieties, there’s a flavour to suit all dishes. They’re quick and easy too. Just add boiling water - no stock or meat juices necessary.
Bisto Best Gravy Granules: Available in Roast Beef, Roast Chicken, Roast Onion, Roast Lamb, Roast Pork and Roast Vegetable flavours.  Bisto Best is a richer, fuller tasting gravy with 'roast' meat flavours to bring the best out of a special roast dinner or your traditional meals. 
Bisto Gravy Powder: Gravy the traditional way, for thick, brown results with a richer colour and flavour. Simply add to your meat juices for the ideal gravy base.
Bisto Sauces: 4 essential varieties, Cheese, Parsley, White & Chip Shop Curry.

Visit the Bisto website at http://www.aahnight.co.uk/