Our Strategy
Investing in and growing our Power Brands is at the heart of our strategy. We have a great portfolio of brands that operate in a number of categories. Many of our brands have strong market positions and high brand awareness.
Our strategy is based around Brands, Partners and Focus underpinned by a commitment to sustainability in everything we do. Progress against our strategy and each of our four strategic areas as well as our highlighted 10 Key Performance Indicators which we use to track our progress against our strategy, can be found on page 26 of our 2012 Annual Report & Accounts.
Our growth strategies are aligned around four key pillars of brands, partners, focus and sustainability.
Together, these strategies will help deliver our vision to be the Best in British Food.
Our vision and growth strategies are set out on a single page attached to help all of our stakeholders to understand where we are going.
