Investing in and growing our brands and the categories in which they compete is at the heart of our strategy. We have a great portfolio of British brands, many of which are leaders in their categories and have been household favourites for generations.
To help drive growth in our categories, we focus on the following:
• Building lasting relationships with our consumers through understanding their needs and shopping preferences
• Creating brands people love through investing in quality, innovation and marketing
• Striving to be a preferred partner with all of our customers, whichever channel they serve
• Significantly lowering our costs by reducing complexity in our business
• Developing a winning team culture amongst our people as we grow the Company
• Ensuring we deliver sustainability in everything we do
Together, these strategies take us toward our vision to be ‘The Best in British Food’. Our vision and category growth strategies are summarised on a single page below.