Our Internal News

30 January 2018

​Paul Hollywood mixes voted Product of the Year

We’re excited to announce that our Paul Hollywood Luxurious Belgian Chocolate Brownie Mix has been awarded ‘Product of the Year’ in the Home Baking category. 

Product of the Year is the world’s largest consumer-voted award with more than 12,000 households taking part; recognising products that have demonstrated innovation in one or more areas, including design, function and packaging. 

Delighted with the recognition, Jemma Woolley, Baking & Beverages Brand Manager tells us more: “To be given the Product of the Year seal of approval helps guide consumers to the best products in the market as research has shown that 33% more people trust a Product of the Year logo than the word ‘new’.

“We’ve recently invested in our Paul Hollywood range with the introduction of new icings and baking mixes including Seriously Chocolatey Fudge Cake, Zesty Lemon & Lime Sponge Cake and Traditional Dorset Apple Cake. The 'POY' logo helps to attract new shoppers who want to try the Brownie mix but also sample some of our other easy to use Paul Hollywood products” 

Well done all!

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