Our Internal News

12 December 2017

​Bisto and Paxo Gluten Free

With the rise of consumers looking for more ‘Free From’ options, our Paxo and Bisto team has been tapping into this growth opportunity with the launch of their new Gluten Free ranges currently available in Tesco.

With 13% of consumers cutting down on their gluten intake, our Bisto and Paxo team have been working with the Coeliac Association to make some of our Nations favorites products suitable for those suffering with a Gluten intolerance. 

Dan Russell, Brand Manager - Oxo / Paxo, said: “With the launch of Paxo Gluten Free we’re making stuffing more relevant to consumers with wheat allergies and those making specific dietary choices. We’ve been working with Coeliac UK and driving traffic to Tesco.com with the inclusion of recipes that call for Gluten free stuffing and Bisto including tips on how to make a perfect homemade roast dinner” 
 
Find both ranges with their stand out ‘Gluten Free’ green packaging on shelves in Tesco now. 

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