Our Internal News

13 November 2017

​Chinese consumers Marvel at milk powder

Our International team recently delighted Chinese consumers in Shanghai at ‘The Best of British’ event where they showcased our Marvel milk powder. 

The Best Of British event took place between 19 - 22 October in collaboration with The Department for International Trade and the China British Business Council.

Our Marvel milk powder was on display at The Royal Mail Store alongside Waitrose and ‘the breakfast bar’ with Weetabix. 

Elena Connell, International Business Manager - Key Accounts, said: “This was the first year for this new show focusing on high quality British products across numerous sectors and resulted in an uplift in traffic and sales after the event!

“This is another way of increasing Marvel’s brand awareness with Chinese consumers, and we’re hoping to drive both sales and volume through more experiential events in the future. The next International sales ventures in China include the biggest single trading day globally - “Singles Day” - which is bigger than Black Friday!”

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