Our Internal News

07 June 2017

​New look and feel for Cadbury Cake Bars

Our Cadbury Cake Bars are all set for summer with a shiny new packaging makeover and improved recipe!

Our delicious Cadbury Caramel and Chocolate Cake Bars now come housed in modern, eye-catching packaging to increase stand out on shelf and help consumers easily identify products across the Cadbury cake range. 

Working together, the NPD team, brand team and our colleagues in Moreton have produced a new lighter sponge for the cake bars making them just as tasty but even more enjoyable to eat. 

Carolyn Longcroft, Senior Brand Manager - Cadbury, tells us more about the idea behind the refresh: “There were two key parts to the plan; bring Cake Bars up to date in look and feel and make product improvements. 

“Cadbury Cake Bars are our second largest all year round range within the Cadbury portfolio. However, there is tough competition in the market, so we need to ensure our Cadbury Cake Bars lead the way. ”

Find the new look products in store now! 

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