Our Internal News

27 April 2015

Bisto up for top award

Our Bisto brand has been shortlisted for the prestigious Grocer Gold Brand of the year award! 

The brand faces tough competition from the likes of Mondelez’s Cadbury Dairy Milk and United Biscuits’ McVities. The winner will be announced at a glitzy ceremony on 9 June - fingers crossed!

2014 was a fantastic year for the brand, which saw it release two new innovative ranges; Simply Casserole Pastes and Rich Gravy Pastes. Bisto has also been making headlines this year with the Bisto Together Project, an initiative that has seen Bisto bring families and friends together over a delicious home-cooked meal. This has included some tear-jerking adverts as we united friends and families, whatever the barrier. 

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