Our Internal News

21 April 2015

Race for Life is better with cake

We’re aiming higher to support Cancer Research UK’s Race for Life campaign. We’ve launched a special promotion pack of Mr Kipling Viennese Whirls that will see us donate an incredible £12,500 to our charity partner.

The packs feature bright pink Race for Life branding and are available exclusively to Tesco, the official partner of Race for Life, over a three week period. You can find them in stores nationwide now, prominently positioned within dedicated Race for Life feature aisles. With 10 pence per pack donated to CRUK, we’re hoping our consumers make an exceedingly good choice.

Well done to all the teams involved in making this promotion happen and make sure you buy your pack whilst they’re available!

(21 April 2015)

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