Site services


We recognise the importance of providing a website that is inclusive and available for all user groups. This page explains:
  • our approach to making this website accessible
  • the features provided to enhance the site's accessibility
  • what to do if you have any questions or feedback for us


We believe that this website meets or exceeds the Level A requirements of the World Wide Web Consortium Web Accessibility Initiative (WCAG WAI) 2.0 guidelines.

Text size

You can vary the text size by using your browser’s text resize option: View – Text Size.

Alternative text for images

All images have been given appropriate alternative text.

Heading elements

HTML heading elements have been used to represent page structure, supporting assistive technologies that allow page navigation from heading to heading.

Link text

All hyperlinks should make sense when read out of context, and hyperlinks are clearly presented in a different text style from normal body text.

JavaScript independence

Where JavaScript or other scripts are used for navigation or functionality, an alternative mechanism has been put in place in case your browser does not support these scripts.

Colour contrast

We have checked text and background colour combinations to ensure that the contrast is sufficient and we have also ensured that information is not referenced by colour alone.

Style sheets

We have used Cascading Style Sheets (CSS) to control the presentation of pages and have used properly structured markup for content. If style sheets are not supported or are turned off, information on the site can still be accessed and read.

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

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