About us

Our history

We're proud of the long history of our brands and our business. It's a heritage of innovation since the early 18th century. Innovation and great food is in our blood. Have a look at our history and check out our most recent innovations in Our Brands.

Today

2016

April: Premier Foods enters into a relationship agreement with Japanese food manufacturer Nissin Foods Holdings Co., Ltd

2016

April: Tapping into the growing trend for ‘food on the go’ we introduce handy twin-packs of some of our best loved Mr Kipling and Cadbury cakes into supermarkets, smaller convenience stores and petrol stations.

2016

February: We take Ambrosia into the chiller aisle for the first time with the launch of Ambrosia Frozen Custard.

2016

February: In partnership with Master Baker Paul Hollywood, we launch our first new brand in twenty years and introduce a range of sweet and savoury artisan baking mixes.

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2016

January: Mr Kipling launches Exceedingly Good Slices, combining great taste and wholesome ingredients into a healthy snack, ideal for the more health-conscious consumer on the go.

2015

October: Cadbury launches Amaze Bites - bite size pieces of chocolate brownie studded with chocolate chips and coated with the nation’s favourite Cadbury milk chocolate.

2015

May: Mr. Kipling introduces three exciting new milkshake flavour slices - strawberry, banana and vanilla & chocolate - to our popular Snack Pack range.

2015

March: Using an innovative gel format the new OXO Herbs & More range provides consumers with the ‘Magic Touch’ to turn everyday meals into flavoursome family favourites.

2015

January: Our consumer research showed that traditional dishes were becoming popular again with shoppers through TV shows and trendy restaurants. So we launched Loyd Grossman Classic and Gastro sauces to deliver that eat-out experiences at home.

2014

October: To help us drive growth in the ambient desserts category we launch a new range of Cadbury Sticky Puds including Cadbury Milk Chocolate and Cadbury Fudge flavours.

2014

August: Made from real meat juices, herbs and seasonings Bisto launches its best ever gravy in two new flavours, Roast Beef and Roast Chicken.

2014

July: Using an innovative gel format the new OXO Herbs & More range provides consumers with the ‘Magic Touch’ to turn everyday meals into flavoursome family favourites.

2014

July: Bisto launches Simply Casserole Pastes, making it easy to create mouth-watering Casseroles in Rich Beef & Ale, Country Chicken, Sausage & Caramelised Onion and Spanish Chicken.

2014

Premier Foods sells a 51% stake in the Hovis brand to The Gores Group to form a joint venture between the two companies.

2013

Ambrosia launches Devon Dream, a unique product for the ambient dessert category which contains 80% less fat than single cream.

2012

Mr. Kipling celebrates the Queen’s golden jubilee in-style with special edition Great British Fancies.

2012

Using innovative new packaging Batchelor’s introduces the Deli Box - a tasty and satisfying light lunch that can be enjoyed on-the-go or at home.

2012

Batchelors helps ‘Fuel Britain’ as it gives shoppers the chance to win a year’s supply of petrol.

2011

Mr. Kipling revolutionises the cake category with the introduction of the ‘snack pack’, providing a convenient way to eat cake on-the-go.

2010

Sharwood’s joins up with Joanna Lumley to develop a limited edition Mango Chutney with Kashmiri Chilli – an ingredient from her birthplace.

2007

Premier Foods acquires brands including Sharwoods and Bisto in the takeover of its rival Rank Hovis McDougalls for £1.2 billion.

2000

1995

Premier Foods teams up with TV personality and food critic Loyd Grossman to create a new range of cooking sauces.

1994

Cadbury Cake Bars are introduced.

1983

Lynda Bellingham first appears as the mum in the much-loved ‘OXO Family’ TV adverts.

1975

Hillsdown Holdings, now Premier Foods, is founded by Harry Solomon and David Thompson.

1974

Homepride pioneers prepared cooking sauces with the launch of the Cook in Sauce range.

1970

The Smash Martians become a hit with British households with a series of TV adverts. The advertising campaign was later voted Campaign Magazine’s TV ad of the 20th century.

1967

Aiming to sell cakes of a local baker’s standard to supermarkets, the Mr. Kipling brand is launched. Mr. Kipling has held the ‘Number 1 Cake Brand’ title since the late 1970s.

1967

Angel Delight is launched by Birds with a strawberries and cream flavour. By the 1970s the brand had doubled the market for instant desserts.

1964

Fred makes his first appearance on TV. He quickly became a brand icon and a national treasure.

1950

1949

Batchelors begins making dried soups. In 1972 these became known as the ‘Cup a Soup’.

1929

The ‘Three Bird’ logo synonymous with Bird’s custard is introduced.

1919

Cartoonist Wilf Owen creates Bill and Maree, better known as the Bisto kids. Their legacy lives on to this day with their catchphrase - “aah! Bisto”.

1917

Ambrosia is founded deep in the countryside of sleepy Devon. The Creamery helped supply dried milk to our troops in the First World War.

1908

OXO’s beef extract takes the iconic form of the mighty cube, making it more accessible to families across the UK.

1908

As an official sponsor of the 1908 London Olympics, OXO supplies marathon runners with fortifying drinks of OXO.

1908

Colleagues, Mr Roberts and Mr Patterson, from the Cerebos salt company get working on a gravy recipe after their wives ask them to come up with an easy way of producing smooth gravy every time. The finished product is named ‘Bisto’ for it’s unique ability to ‘Brown, Season and Thicken in One’.

1901

Paxo stuffing is invented by Eccles butcher, John Crampton who wanted to make Sunday lunches more exciting.

1900

1895

William Batchelor starts selling packets of peas. He soon adopted breakthrough canning technology, supplying soup and vegetables. Before long Batchelors became one of the most successful canning companies in the UK and a household name.

1894

Ten years after its creation, Lyons opens its first tea shop in Piccadilly. By 1940 there were over 250 throughout the country.

1893

Suet pudding brand Atora is founded by Frenchman, Gabriel Hugo in Manchester.

1889

James Allen Sharwood brings the delights of India to the UK with a new Asian cooking brand. Sharwood’s is now the biggest Asian cuisine brand in the UK.

1884

The Cerebos salt company is founded in Newcastle.

1864

Home Baking is revolutionised by the McDougall brothers who launch their ‘yeast substitute’. A few years later they introduced a little-known product called ‘self-raising’ flour.

1850

1847

OXO is born. The famous little cube accompanied Captain Scott to the South Pole and John Hunt to the summit of Mount Everest.

1837

Creation of the Bird’s brand, best known for its homemade custard powder.

1800

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

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