Brands, Partners, Focus and Sustainability

Brands
We have a great portfolio of brands that operate in a number of large categories. Our strategy is to focus on our Power Brands which we believe have the best potential for growth either through new product development or through category growth.

Connect with Consumers
We connect with consumers by using our market insight to understand consumer trends and eating habits and communicating how our products fit with their lifestyles.

Investing and growing Power Brands
Developing innovative products that taste great, are relevant to today’s eating habits, are convenient, and have innovative packaging. We invest in our Power Brands with engaging and effective marketing.

Exploit all market /channel opportunities
Exploit growth opportunities by adapting our approach to each specific channel and customer.

Partners
For our business to be successful in the long-term we must continue to develop strong relationships with all our partners; our customers, suppliers, employees and other stakeholders

Win with Customers
Developing joint business plans with our key customers to deliver category growth. Investing in our capabilities to ensure excellent in-store execution. Developing price and pack options appropriate to each customer channel and delivering great customer service.

Partner with Suppliers
Working in close partnership with our key suppliers to develop long term relationship whilst leveraging our scale with suppliers to facilitate value creation.

Engage Employees
Providing career opportunities and high standards of learning and development to attract retain and develop our employees.

Collaborate with Stakeholders
We will continue to collaborate and develop strong relationships with a wide range of other stakeholders including our shareholders.

Focus
We are focused on driving simplification and efficiency to remove complexity from the business and reduce our costs. At the same time we will not compromise on our commitment to food quality, food safety and the health & safety of our employees.

Simplify processes and structures
We continue to target simplification across the business.

Improve efficiency and Effectiveness
We generate cost savings through manufacturing controllable costs and procurement which can be invested to support growth.

Commitment to food safety and quality
As we target cost savings it is vital that we remain totally focused and committed to food quality and food safety with full traceability through the supply chain.

Maintain leading health & safety record
A sustainable business is also a safe one. In collaboration with all our employees we continue to drive health & safety improvements.

Sustainability
Ultimately we aim to deliver sustainability in everything we do whether that applies to financial results or in the way we use natural resources. Wider sustainability issues are becoming more and more important with our consumers and customers.

Deliver YoY financial results
We believe our strategy will build a platform for a more stable, sustainable business which will deliver profitable results and shareholder value.

Meet economic, social and environmental KPIs
Our approach to sustainability extends across the whole business from our commitment to reduce our impact on the environment to how we source our raw materials and ensure the highest levels of quality and food safety. It also addresses consumer concerns about health issues in respect of certain ingredients, over raw material sourcing as well as portion size.

Strive for sustainability in everything we do....