Our Strategy

Premier Foods was floated on the London Stock Exchange in July 2004 with a clear strategy of using our scale to drive the business in three key areas:

- Growth in consumer focused brands
- Growth through customer relationships
- Cost savings and business simplification

In addition to these was a focus on the UK and a plan to acquire great British brands and integrate them quickly to further contribute to our strategies based on scale.  Above all, our aim was to improve our competitiveness against other food manufacturers, while at the same time delivering improved returns to our shareholders. This strategy is unchanged and still forms the core of all that we seek to do.

Our most recent major acquisitions (Campbell’s in 2006 and RHM in 2007) provided us with a step change in scale and increased competitive edge in each of the three key areas identified above.