Hovis

With a turnover of £688 million, our Hovis division is the biggest vertically integrated baker and flour miller in the UK.

It operates principally in the wrapped bread market with brands such as Hovis, Granary and Mother’s Pride.

In addition, we manufacture own label bread and morning goods, frozen part-baked products for retailers and a wide range of bulk flours and branded and own label bagged flours.

Overall Premier Foods has a 24.7%* share of the UK’s branded plant bread and supplies around 25% of the total UK free flour market.

The Charnwood pizza base business is also part of Hovis.

*Kantar Worldpanel, 52 w/e 28 Nov 2010. IRI Total Grocery Outlets, 52 w/e 27 Nov 2010 vs previous year, value share. Pre-packed bread only