We are extremely proud of Premier Foods' British Heritage.
Our vision is to be the best in British food, delivering the taste that the British love, with food that is made in Britain by people who understand British consumers.
All of our brands boast a rich heritage having been enjoyed by British consumers for decades. In 2012, we spent 82% of our £1.2 billion procurement budget with UK producers and suppliers.
The Creamery supplied dried milk to our troops in the First World War.
Ambrosia products are registered with The Red Tractor Scheme. The range carries the Red Tractor logo and these can be seen on our cans and cartoons. This means that all our milk can be traced back to the farm it comes from, those with the highest quality milk and the highest standards for the welfare of their cows.
All of our milk for Ambrosia is still sourced from only the South West of England.
Throughout its history, it has been known for leasing the way in packaging and product innovation.
In 1949, Batchelors began making dried soups; by 1972 these became known as the famous 'Cup a Soup'.
In 2012, the Batchelors brand continued to innovate and launched its Deli Box – a light lunch.
Its name is derived from the fact that it "Browns Instantly, Seasons and Thickens in One" and became a firm favourite in households across Britain for its ease and convenience and with guaranteed results every time, the perfect gravy was now within everybody’s capabilities.
In 1919, the first Bisto Kids adverts appeared, catching the scent of cooking on the breeze, and sighing. ‘Ahhh…Bisto’. A catchphrase that lives on today.
Since the discovery of wheatgrem, Hovis has continued to lead the way in innovation, continually searching for new ways to bring health benefits into bread.
Hovis invented the half and half sector in 2001 with the launch of Hovis Best of Both. Hovis Seeds Sensations was launched in 2007 and Hovis Hearty Oats in 2010 which is uniquely approved by Heart UK – The Cholesterol Charity. More recently the premium Farmers Loaf has been launched to celebrate the work we have done with British framers. Hovis has now entered the breakfast biscuit category with a new range of Hovis Breakfast Bakes.
From 2010, Hovis moved to flour milled from 100% British Wheat across its entire range – a first for a major bread brand. We work with 600 farmers to grow the best quality wheat exclusively for Hovis, right here in Britain.
TV advertising has been a strong part of the Hovis history and the brand was one of the first to advertise on British TV in 1956 with the ‘Don’t say brown, say Hovis' campaign.
Hovis went on to launch one of the most famous TV ads of all time in 1973 – the classic ‘Boy on the bike’ directed by Ridley Scott and featuring the unforgettable music from Dvorak Symphony No.9. In 2008, Hovis launched the iconic ‘Go on lad’ TV ad.
Loyd’s experience and passion for food inspires his own original recipes to add a truly distinctive taste. His recipes combine fresh and fragrant ingredients to create delicious sauces.
LOYD GROSSMAN words and logo are registered trade marks of Loyd Grossman and are used under licence.
Launched in 1967 to sell cakes of a local baker’s standards to supermarkets, the Mr. Kipling has held the ‘Number 1 Cake Brand’ title since 1976. brand
Mr. Kipling is always experimenting with new cake flavours and formats with an impeccable eye for detail. The range now includes instantly recognisable modern masterpieces from Cherry Bakewells to Angel Slices to Bramley Apple Pies.
The OXO brand was one of the first to advertise on TV with icons such s Sooty, housewife ‘Katie’, Denis Waterman and Lynda Bellingham.
While original ‘Beef’ remains the best seller, OXO has developed over the years to suit changing tastes with the new addition of new flavours and the new OXO Squeezy Stock.
In August 2010, Sharwood’s teamed up with Joanna Lumley to develop a limited edition Mango Chutney with Kashmiri Chilli – an ingredient from her birthplace. In 2012, Sharwood’s launched a new range of tikka massala sauces and the innovative Wraps Kits in 8 flavours.
Our Other Brands
In 2011, the Angel Delight brand became the first Premier Foods new product development to be exclusively launched on Facebook with its ice cream mixes gaining 49,000 Facebook likes and 142,000 Twitter mentions.
Captain Scott took it too the Antarctic in the early 1900’s.
Following the death of Edward VII, it became illegal to use the royal name, so 'Be-Ro' was born. The Be-Ro recipe book, first produced in 1923, has sold over 38 million copies since its launch.
Bird’s custard was supplied to British troops in World War One.
The famous ‘Three Bird’ logo was introduced in 1929.
In 1994, Cadbury Cake Bars were introduced and, in 2008, Cake Bites were also introduced.
*The Cadbury Brand is owned by Cadbury UK Limited and used under licence by Premier Foods for Cadbury cakes and Cadbury spreads.
The famous Fred character made his first appearance on TV in 1964. He quickly became a distinctive brand icon and national treasure.
The Cook in Sauce range was launched in 1974, pioneering pre-prepared cooking sauces.
In 1999, Homepride sauces launched Pasta Bake and in 2001 and in 2008, respectively, Pasta Stir Sauce and Pasta Bakes were launched.
In 2002, the Lyons brand launched its first range of cakes to be eaten hot. Flavours included Sticky Caramel and Coconut Cakes. The same year, it joined the Golden Jubilee celebrations with a special edition 'Elizabeth Sandwich' Cake.
Today, the McDougall brand is the UK leader in retail flour and is helping to make baking as convenient and as deliciously rewarding as possible. The brand spans a number of sectors, including mainstream flour, basic baking mixes (crumble, sponge, pastry), yeast, thickening granules and frozen pies.
The Mothers Pride brand began baking 'Plain Bread' in Scotland in 1958 and until 1970's, it was the only type of bread readily available in Scotland.
The familiar tartan wrapping of the much-loved Mothers Pride Plain loaf is an officially recognised tartan. Mothers Pride tartan was registered with the Tartan Society on June 1st 1996 and is used on the packaging of the range of Mothers Pride Scottish bread and bakery products.
During World War Two when many quality ingredients traditionally imported were not available, Ormo decided to stop baking rather than use inferior ingredients.
Ormo is a trademark of A H Foods Limited and is used under licence.
Parsley & Thyme was the firm favourite for many years, but the growth of chicken roasts in the 60’s changed all that. Nowadays Sage and Onion is the firm favourite.
2008 saw a re-launch of the brand, featuring a new, healthier recipe and improved packaging.